Hiya! I'm Erica.
Back in 2019 I decided to launch a cookie dough company, Bro Dough, with no business or marketing experience.
I had minimal capital to invest into this startup, and was as scrappy as scrappy could get. I spent most of my time studying other brands, listening to podcasts, and following different creators on social platforms. I was infatuated with marketing. I loved it, and I started to recognize I was good at it.
I was able to generate almost ALL of my sales through organic marketing on different platforms like LinkedIn, Facebook, Instagram... but mainly through Tiktok.
I had my first viral video in March 2021, and I remember waking up to my Shopify "cha-ching" sound on repeat. I thought the app was broken.
At that very moment, I realized how impactful Tiktok can be for small brands like myself. One video and BAM! Inventory sold out.
I know how hard it is to get no BS information, and that's what this course is. I share everything I know with you, and you can use this information to build the necessary skills to be successful not just at Tiktok, but at story-telling and building a community.
I'm living proof that you don't need to dump thousands of dollars into paid ads right off the bat... give organic reach a chance. I was able to build a six figure business organically.
Let's get to making some wicked awesome content! I can't wait to see what you come up with.